Our 2014 SXSW coverage continues with the Mass Appeal & Grooveshark joint production which featured Nas, Flying Lotus, B.o.B, A$AP Mob, Thundercat, Captain Murphy, BadBadNotGood, Boldy James, Bishop Nehru, plus SBOE, Cali Smoov, and TJ Mizell on Friday, March 14th. Photographer Rift Gardiner was at Austin Music Hall to capture the rap insanity.
For more from Rift, please visit his website.