You've got to hand it to them, they know how to name an album. 1979 might have been the year of mocking big-metal music industry with an LP called ENTERTAINMENT, but 2011 will be a year for CONTENT. Come January 25, Yep Roc will drop the first Gang of Four album in 16 years.
It's not the full-on old dudes lineup, but the album was put together by two of the founders in Jon King and Andy Gill and recorded as a full-on band with Thomas McNeice (bass) and Mark Heaney (drums). And of course, the release will be available in myriad variations of content. Along with CD and vinyl:
It will also be available in the Ultimate Content Can – this contains the new album on CD, a book version of an art piece Jon and Andy have done on ceramic tiles depicting the last 40 years of world history, a book of lyrics, a book of Rotoscoped photographs of the band's emotions, phials of band members' blood and a scratch and sniff booklet which reflects the key areas of human activity.
That's right folks, don't even think about following up a quintessential rock oeuvre unless you're ready to dole out the scratch and sniff booklet.