After years of building their name in the Brooklyn underground scene, Flatbush Zombies have officially released their debut album today, the hilariously titled 3001: A Laced Odyssey.
The group recently dropped the music video for “This Is It”, the second single from the Electric KoolAde Records-released album. Over precision-laced 808s, the trio does what they do best: interspersing vivid proclamations with lines of unabashed debauchery.
As Zombie Juice notes on the track, “the money’s getting bigger” for the group, but the Phillip T. Annand (of TMC)-directed visual is beautifully minimalist.
Whereas many videos with white backgrounds are pristine affairs, Annand and his TMC cohort Vinny Picone’s brilliantly created a smoky, dissonant abyss. It couldn’t have been a darker affair shot in a backwoods cabin at 1AM. Perhaps the moody, yellow keys of the Erick the Architect-produced trap banger had something to do with that as well.
3001: A Laced Odyssey is out now on Glorious Dead Recordings.