It's the obvious next step for bands' marketing strategies. Pump out those web-ready videos and start pimping them out to a video player near you. Yes, You. Bla bla bla. The question is, what does You wants to hears? Perhaps this:
Aesop Rock EPK promo:
Witty. Effortless. Intimate, even. Then there are those who are taking the jump to video a bit more literally, doctoring infomercials fit for both allhiphop.com and a late night TV ad wedged right between two cut-rate escort services.
Strong Arm Steady:
I kind of want both records now.