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It's the obvious next step for bands' marketing strategies. Pump out those web-ready videos and start pimping them out to a video player near you. Yes, You. Bla bla bla. The question is, what does You wants to hears? Perhaps this:

Aesop Rock EPK promo:


Witty. Effortless. Intimate, even. Then there are those who are taking the jump to video a bit more literally, doctoring infomercials fit for both allhiphop.com and a late night TV ad wedged right between two cut-rate escort services.

Strong Arm Steady:


I kind of want both records now.